Microsoft announced yesterday that it will offer consumers cash back incentives for using their search engine, Live search. The way the program is designed, consumers will be rewarded for searching and buying products using Microsoft’s SE by receiving a percentage rebate after the transaction is completed.  That rebate equates to a cost per action fee Microsoft charges its merchants, which include online stores like eBay, Barnes & Noble and Overstock.com. 

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Client’s are often amazed at how their search engine results fluctuate month to month, especially in the early stages of an SEO campaign. As SEO specialists, we understand the constant changes search engines make to improve the accuracy and usefulness of their results. Explaining the volatility of search results is easy when you consider that, like any quality company, these search engines are attempting to improve their business, and stay ahead of the curve when it comes to the constant increase in content on the web. Ultimately, we all hope these changes will result in better ways to get quality sites at the top of results and push down the noise. In an interview with Udi Manber in Popular Mechanics we learn that Google made roughly 450 changes to its engine algorithm last year. You can read more of the interview with the Google Vice President by following the link below.

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We’ve been putting together several SEO strategies for new and existing clients this past couple of weeks.  As we work through each client’s needs and targets, we incorporate our recommendations into three clear segments. No matter what the client’s goal, whether it is increasing revenue or improving membership numbers, a good campaign strategy requires an expert assessment of keywords and existing searches, evaluation of a site’s on-page coding and recommendations for off-page link building.

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